The 8×8 square meter set up right at the heart of the DFC Mall – being one of the iconic destinations here in Dubai, showcased the latest fragrance launch for women by Versace – Dylan Purple, is a proud boast of Luxe Port’s publicity, and a perfect stage for the clientele to discover the yet alluring olfactory cues of Floral-Fruit-Musky scents created by Christophe Raynaud of Givaudan.

The Eau De Parfum fragrance created especially for a true Versace Woman, perfectly personified by Iris Law as Mrs. Donatella Versace accurately illustrated, whereas the vibrant opening of the scent evokes the joyful tones of Italy’s iconic citrus, and catalyzes with floral hints just like the hypnotic sunset by the water, and gloriously enveloped by its Musky note and accentuated by elegant and vibrant woods to recall the golden and reassuring sand. Truly, a fragrance created as an invitation to travel.

The launch has taken one of the most momentous periods of the year, as it stands tall and proud for 15 long days inclusive of the busy period of Festive Season and covered the first 3 days of the yet another great year.

Surely, that Luxe Port successfully created an immersive “Versacesphere” that shoppers can’t help but stop by, and get one’s finger on our headliner, Versace Dylan Purple EDP for her.