VERSACE, with its most successful launch of fragrance for women – EROS POUR FEMME Eau De Parfum, a legend which depicts a fragrance of strength, individuality and seduction from artistic director Donatella Versace, was gloriously staged at the premier space of Fashion Atrium, The Dubai Mall. The 96 metres podium, beautiful in white and gold, and its simplicity yet elegant design, mesmerized the clientele and were more fascinated by the beauty of the bottle and intoxicated by its juice.
The bottle is crafted with the mythological codes of the Versace DNA. The fragrance is held in a high-quality deluxe coffret, with the elegant opening of a tiroir, typical of fine jewelry. For the top notes, the Sicilian lemon and Calabrian bergamot draw attention with their glare. The head is enriched with jasmine infusion and jasmine absolute Sambac convey an authentic and timeless femininity. A voluptuous accord made by mysterious ambrox and sensual woods. Intense and enchanting notes evoking tactile sensations are revealed.
This is a more than million-dirham worth of investment and showcased a grandeur of marketing and sales expertise which transpired into a very interesting sales figure in return during 2015.
