In the post autumn month of the year 2020, the latest launch from Missoni, after the long wait, finally hit the shelves of UAE Retail Stores.

Missoni Wave Eau De Toilette, a new fragrance for men, is a game-changer for the brand. It inhibits the masculine concept that brings you to a good memory of sea breeze of Mediterranean waters that evokes history, traditions and its marvelous landscape.

Did you know?

Missoni Wave Eau de Toilette is a fragrance suitable for vegans. The item does not contain any intentionally added animal products or products derived from animals, such as dairy or bee products, eggs, or animal enzymes.

It is applaudable that advertising campaign celebrates the indisputably seductive and always unconventional elegance of the Missoni Man. Layal Beauty Chain, in the emirates of Dubai and Abu Dhabi, employs a huge window, entrance barriers, light boxes and various animation spots of which Missoni Wave launch announcement created a magical atmosphere of crystalline colors of the sea.

Not only that, customers were wowed through fragrance discovery and sampling available at the in-mall podium activity inside the buzzy premises of Burjuman Center in Dubai.

No doubt that the holistic launch sensation experience is like endlessly caressing a shimmering, silky Missoni fabric.