ATELIER VERSACE LAUNCHED
IN UNITED ARAB EMIRATES

The majestic personalized counter features golden livery and that Atelier Versace Fragrance Collection is officially launched at Bloomingdales in The Dubai Mall and Harvey Nichol’s in Mall of the Emirates last October 2020.

The project is a beautiful craft of which the Atelier Versace world conceived by Mr. Gianni Versace back in 1989 is link with how it is conceptualized by Donatella Versace today. What was these two eras have in common? It is the VALUES.

The values that are transmitted to the Fragrance Collection as scented emotions.

INNOVATION not only in terms of the raw materials in our fragrances, but also in terms of the materials used in the outer packaging;

The CRAFTSMANSHIP witnessed through the fragrance caps – each cap consists of 24 golden rods, individually applied by hand;

Putting at least one extra special, qualitative raw MATERIAL into each fragrance with a unique story behind it.

And, interpreting MADE TO MEASURE as the development of six fragrances corresponding to different olfactive families able to express the tastes and needs of each and every customer around the world.

The Atelier Versace Fragrance Collection is 100% inspired by Atelier Versace.

All the Atelier Versace Fragrances have been developed using a unique approach. This means that all of the fragrances are suitable for men and women. Created into three different olfactive families: FLORAL, FRUITY and WOODY, from delicate scents to intense, richer scents.

Evoking the close-knit family atmosphere of the Atelier, campaign imagery and video feature models together with our colleagues Versace’s Atelier tailors, capturing the moments behind the scenes of the dressmaking studio. Dressmakers explore the fragrances while some pose with models and embroiderers.

The advertising campaign draws inspiration from the Fall-Winter 1981 imagery captured by Richard Avedon. In the 1981 photographs, models pose together with the seamstresses.

Six fragrances created with their own character are here and now discoverable, showcased with series of large-scale activations and have commenced strongly to build success story in this market.

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