Introducing the timeless fragrances of Jacques Fath.

Introducing fragrances from Jacques Fath; Jacques Fath known for dressing the young chic Parisian, opened his first couture house in Paris in 1937, receiving immediate success for his unique and glamourous style. The Jacques Fath perfumes saga began in 1945, following the same unique spirit became legendary.

To preserve the quintessence of Jacques Fath: youth, talent and ‘joie de vivre’, Rania Naim, artdirector of Jacques Fath Parfums chose to collaborate with two talented perfumers Cécile Zarokian and Luca Maffei to create Fath’s Essentials Collection.

Activities:

Jacques Fath was launched with two of the Fath’s Essential Collections, animated through Paris Gallery stores with mall podiums Fujairah City Centre along with instore podiums in Abu Dhabi Mall and Marina Mall in Abu Dhabi, Bawadi Mall in Al Ain and Sahara Centre in Sharjah.

We also hosted the brand’s trainer Sophie Dupont and were a part of a greatly educational sale and brand training for the team.

Bearing witness to the brand’s success story at Paris Gallery, the brand was launched through-out Debenhams stores in Dubai and Abu Dhabi.

Jacques Fath was also introduced to Areej stores in Dubai, Ajman and Abu Dhabi, along with instore podiums being set up in Areej Marina Mall – Abu Dhabi and Areej Mall of the Emirates in Dubai.    Each fragrance reveals a different universe and takes you to a sensory journey through different paths, which was definitely felt by the customers reflecting in their acceptance of each reference. The varied assortment of fragrances of Jacques Fath sure caters to a vast variety of clientele, everyone finding a reference to their liking, and leaving them in anticipation of the next launches in line.

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